Brant Richards in an advisory conversation

Coaching & Advisory

A partner for innovation and change

For the leader carrying the decision and the organization that has to live with it.

I coach the leader and advise the organization.
Brant Richards

Change arrives at three levels at once. There is the decision an organization must make, the people and systems that must carry it, and the person responsible for leading while the answers are still incomplete.

I work across all these levels—helping make the real choice visible and strengthening the capacity to carry it.

Brant sees the business you could be running, not just the one you are. He helped me rebuild how my company actually works—what to keep, what to kill, and why. He did it without ever letting me lose my footing. I doubled my volume. More than that, I stopped confusing being busy with being successful.
Tamika FletcherFounder, Earth's Nectar
When to engage

Something important is changing—and you are responsible for what comes next.

  • You are carrying a consequential choice and need an independent thinking partner.
  • Your strategy, organization, or role is changing faster than the existing system can absorb.
  • You know the old direction no longer works, but the next one is not yet coherent.
  • Your leadership team needs a shared frame for purpose, tradeoffs, and action.

Technology and innovation may be creating the opportunity, but capability alone cannot choose the direction.

I have backed a lot of people in energy. Brant is the one I call when a decision is genuinely hard. He takes in more information than anyone I know, finds the argument that actually holds, and then gets engineers, investors, and ministers to move on it together. That last part is rarer than the first two.
Hans-Martin WeissIndependent Investor · Former Board Member, Berliner Volksbank Ventures · Former Chairman, Lumenion GmbH
How the work moves

Purpose. Adaptation. Empowerment.

Purpose

Clarify the real choice, what it must serve, and the criteria and tradeoffs that should guide it. Purpose creates direction.

Adaptation

Strengthen the relationships, responsibilities, feedback, and resilience required to carry the choice as conditions change. Adaptation builds capacity.

Empowerment

Put technology, capital, partnerships, and new ways of working in service of the direction. Empowerment turns possibility into leverage and action.

Technologists had told me what was possible. Consultants had told me what it would cost. Brant was the first person to help me think through what any of it was for. Fifteen years in, he changed how I measure innovation—and how I get a room of people to commit to it.
Parsia TayyebiChief Product & Technology Officer, Beequip
Ways to work together

One leader, one decision, or a team that has to move together.

Private Leadership Coaching

Ongoing coaching for a founder, executive, investor, or institutional leader navigating innovation and change. We work with the decisions, relationships, patterns, and personal capacity that shape how you lead through it. This work usually begins with a three-month commitment.

Consequential Decision Intensive

A short, bounded engagement to clarify one consequential choice, make its criteria and tradeoffs visible, and establish a path leadership can carry forward.

Board & Team Advisory

A defined engagement that gives a leadership team or board the synthesis, challenge, and facilitation needed to build shared understanding and make aligned choices.

Why Brant

I have made these calls myself.

Three decades of consequential calls, most of them made before the evidence was complete. I have built companies on technology the market had not accepted, funded some ideas and refused others, rebuilt organizations that could not deliver their own strategy, and moved institutions that had every reason not to move.

Building a technology and its market at once
Co-founded Younicos in 2008, when grid-scale storage had no market and no proof. Europe's first megawatt-scale commercial grid battery. The world's first 100% renewable microgrid.
Deciding which innovations deserve capital
Directed electric-mobility and energy-storage investment at iSol Ventures. At Future Energy Ventures, vetted the ventures and recommended the investment decisions—including the ones to decline.
Rebuilding an organization to carry a strategy
Joined Third Derivative at Rocky Mountain Institute as its first COO, rebuilt the organization and its business model, and was promoted to Managing Director. More than $500 million mobilized during that tenure.
Carrying a decision across cultures
Early formation in product innovation and P&L management in the Caribbean and Latin America with Nestlé and PepsiCo. An MBA in international leadership in Switzerland. Businesses and ventures built in Berlin, the Netherlands, and Greece. 49 countries; native English, fluent Spanish and German.
Moving an incumbent institution to act
Helped innogy build its innovation hub and worked through the RWE–innogy–E.ON transition, finding where innovation could actually land inside a global-scale energy utility.
Begin with the change you are carrying

You do not need to have the whole path figured out.

Tell me what is changing, why it matters now, and where the work is stuck. I will review the inquiry personally and respond within one business day.